At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group. 

Your Tasks:

As an SEO Specialist at TUV SUD, you’ll play a pivotal role in shaping how our expertise is discovered and experienced online. Working closely with key stakeholders, you will lead the charge in optimizing website and e-commerce content to drive organic growth, elevate the user experience, and turn visits into valuable conversions. Your work will directly contribute to making TUV SUD’s digital presence as strong and trusted as its reputation in the real world.

This role will focus on the ASMEA region, covering ASEAN, South Asia, the Middle East, and Africa.

• SEO Consultancy: Act as a strategic SEO advisor to Marketing Business Partners by identifying and recommending SEO-relevant actions.
• SEO Strategy: Develop and execute holistic SEO strategies, including both OnPage and OffPage elements, aligned with business goals.
• Keyword Analysis: Design and implement keyword strategies tailored to target audiences and map them to content plans and briefings that reflect the customer journey.
• Content Audits: Conduct regular content audits to assess quality, consistency, and performance, ensuring existing content meets SEO best practices and delivers measurable value.
• Performance: Monitor SEO performance and key metrics (e.g., rankings, traffic, conversions), translate insights into actionable recommendations, and drive continuous optimization to boost organic visibility and business impact.
• Collaboration: Collaborate cross-functionally with content creators, digital marketers, web analysts, and developers to ensure SEO requirements are understood, implemented, and maintained across digital platforms.
• Innovation: Stay up to date with SEO trends and algorithm updates, proactively translating changes into TÜV SÜD’s digital content strategy.

Your Qualifications:

• University degree in Marketing, Media, Communications, or a comparable field
• Minimum of 3 years of hands-on experience as an SEO Manager or in a similar role
• Deep expertise in SEO, including search engine algorithms, AI-driven developments, and application of industry best practices
• Proven experience in crafting and optimizing content strategies across the customer journey, with a strong focus on content quality and performance
• Experience in e-commerce environments and familiarity with e-commerce-specific SEO strategies and KPIs
• Solid knowledge of OnPage SEO and a good technical understanding of common web technologies (e.g., HTML, CSS, JavaScript)
• Proficient in SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms
• Strong analytical mindset with the ability to translate data into actionable insights for content and site optimization
• Excellent communication and collaboration skills, with experience working in cross-functional teams
• Business-fluent English, both written and spoken

At TÜV SÜD Group, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.

We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values.

We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD Group. Click here to find out more about Diversity at TÜV SÜD Group.