At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group. 

Your Tasks

• Campaign strategy and planning: Partner with Marketing Business Partners to design multi-platform paid media strategies that align with marketing goals, audience insights, and campaign objectives. Define KPIs and success metrics for each platform and campaign, ensuring alignment with business targets and measurable outcomes.
• Keyword and audience research: Conduct keyword and audience research together with the Marketing Business Partner to build effective, targeted campaigns on search engines and social media channels. Regularly review and refine targeting to remain competitive, ensuring campaigns reach the right audience with the most relevant messaging.
• Ad creation and testing across platforms: Develop compelling ad copy and creative assets working closely with the Creative Publishing and Social Media teams for various platforms, including Google Ads, Facebook, LinkedIn, Instagram, and display networks. Conduct A/B testing for ad variations, such as copy, visuals, and CTAs, to optimise engagement and conversions for each platform.
• Campaign management & optimisation: Set up and manage campaigns across search, social, and display platforms, ensuring optimal targeting, ad placements, and bidding strategies for each. Maintain campaign structure, tags, and tracking across all channels, focusing on data integrity and performance insights. Continuously optimise campaigns to improve relevance, engagement, and conversion across different ad formats and platforms. Experiment with new ad features and formats (such as video ads, carousel ads, or lead ads) to keep campaigns innovative and competitive.
• Campaign landing page advisory: Work closely with the Marketing Business Partners and the SEO & Content team to design and draft ideal landing pages supporting the defined business target.
• Bid management and budget allocation: Optimise bids and budget allocation across platforms to maximise ROI, focusing on target metrics like CPA, ROAS, or CPL. Monitor budget pacing across all channels, reallocating as necessary to support high-performing campaigns and meet monthly or quarterly goals.
• Performance monitoring & reporting: Track and analyse campaign performance monitoring KPIs such as CTR, CPC, conversion rates, and engagement. Prepare regular reports that consolidate performance data from multiple channels, delivering actionable insights and recommendations for future campaigns. Communicate campaign outcomes effectively to Marketing Business Partners, using data visualisation and insights to guide strategic decisions.
• Platform expertise and internal authority: Serve as the team's deepest subject matter expert on assigned paid media platforms (Google, Meta, Bing, LinkedIn, etc.), staying ahead of algorithm changes, policy updates, bidding mechanics, and new ad formats. Be the first point of escalation when the team hit platform-level roadblocks.
• Platform partnership management and governance: Own day-to-day relationship with platform reps (Google, LinkedIn, etc.), coordinating access to betas, product updates, and platform support. Serve as the internal gatekeeper for platform-level decisions and feature adoption across accounts. 
• Cross-account insight and standardisation: Identify performance patterns across accounts on the same platform and translate them into reusable playbooks, campaign structure templates, and bidding frameworks. Set quality standards and elevate team output on platforms.
• Internal training and knowledge dissemination: Lead regular knowledge-sharing sessions with the PPC team and Marketing Business Partners on platform updates, emerging best practices, and campaign learnings. Build and maintain internal documentation, onboarding materials, and troubleshooting guides to strengthen team capability.

Your Qualifications

• At least 5 years of hands-on performance marketing experience (planning, execution, optimisation, and reporting), with demonstrated depth in at least one major platform (Google Ads, Bing, Meta, LinkedIn, or equivalent).
• Experience managing large media budgets across paid platforms
• Proven track record of mentoring or upskilling junior practitioners, including leading training sessions, creating internal documentation, or acting as a go-to escalation point within a team.
• Proven track record of optimising campaigns for ROI and Lead Generation, with a focus on CAC efficiency and revenue growth.
• Deep understanding of audience segmentation, keyword strategy, and advanced bidding methodologies.
• Direct experience working with platform representatives (Google, Meta, LinkedIn account teams) to access betas, resolve account issues, or leverage platform support for campaign optimisation.
• Demonstrated ability to identify and codify best practices across multiple accounts or campaigns, translating learnings into reusable frameworks, templates, or playbooks.
• Strong command of KPIs (CPA, CPC, CTR, Conversion Rate) and a working knowledge of attribution modeling.
• Ability to interpret complex datasets to drive informed, proactive decision-making.
• Proficiency in Google Analytics or Adobe Analytics for campaign measurement.
• Advanced proficiency in Excel, PowerPoint, and data visualisation tools (Looker Studio, Power BI or other equivalents).
• Understanding of B2B marketing and communications, including Account-Based Marketing (ABM) approaches.
• Experience in client-facing roles across international markets is preferred (especially Asia, Middle East, or Europe).
• Bachelor's degree in Marketing, Business, or a related field.
• Fluency in English (other languages such as German are a plus).
• Preferred certifications in Google Ads, Bing Ads, or other relevant PPC platforms.

At TÜV SÜD Group, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.

We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values.

We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD Group. Click here to find out more about Diversity at TÜV SÜD Group.