TÜV SÜD Group – A global leader in the field of testing, inspection, management system certification and product certification renowned for quality, integrity and technical excellence.

Established more than 150 years ago in Germany, TÜV SÜD Group is a leading global provider of technical services with more than 30,000 highly skilled employees across 1,000 offices worldwide. TÜV SÜD Group offers a wide range of testing & product certification, inspection, auditing & system certification, training and knowledge services. We are a premium quality, safety, and sustainability solutions provider.

As a Brand Manager for Sustainability, you bring TÜV SÜD’s global brand strategy to life through impactful activation, strategic storytelling, and sustainability‑driven thought leadership. You will shape how TÜV SÜD shows up in global conversations around innovation, digital transformation, decarbonisation, ESG, and future-readiness, positioning the company as a trusted sustainability partner. This role sits at the intersection of brand strategy, sustainability, market intelligence, and cross-functional collaboration. You will drive global brand initiatives and support executive visibility through strong messaging, thought leadership, and external engagement, acting as the bridge between the Sustainability Office and the Marketing organisation.

Key Responsibilities

1. Strategic Brand Activation

• Develop, lead, and execute global brand campaigns that strengthen TÜV SÜD’s positioning across priority topics including sustainability, innovation, and digital transformation
• Translate brand strategy into clear messaging frameworks, activation concepts, and content for use across global channels and markets
• Collaborate closely with Social Media, Website, and Creative teams to plan, develop, and publish campaign content that is cohesive, impactful, and aligned with overall brand direction
• Ensure clarity and consistency of key messages across all brand touchpoints, channels, and regions

2. Sustainability Positioning & Thought Leadership

• Support external engagements (e.g., conferences, panels, interviews) through strategic messaging, content preparation, and visibility initiatives
• Develop and refine key sustainability messages and narratives, ensuring alignment across global functions and leadership
• Develop thought leadership content and marketing materials highlighting TÜV SÜD’s work in decarbonisation, ESG, and future-readiness
• Support executive positioning by developing talking points, narratives, and content for media, panels, and external engagements
• Work with internal experts to translate technical topics into clear, compelling external narratives
• Monitor global trends, competitor activity, and emerging sustainability topics to inform brand direction

3. Strategic Event & Experience Positioning

• Define a clear strategic perspective on which external events, conferences, and forums serve as true positioning opportunities for TÜV SÜD’s sustainability agenda and where to intentionally not participate
• Develop distinctive representation concepts for high impact events (e.g., sustainability summits, industry forums), ensuring TÜV SÜD shows up with a clear point of view rather than a generic presence
• Translate brand and sustainability positioning into compelling on‑site experiences, formats, and narratives that increase visibility, relevance, and memorability
• Shape engaging content concepts around events (before, during, after) that extend reach beyond physical participation and feed into global brand and thought leadership channels
• Collaborate with Marketing, Sustainability, and regional teams to ensure event participation is tightly aligned with brand strategy, messaging priorities, and target audiences
• Evaluate impact and visibility outcomes of key engagements to continuously sharpen TÜV SÜD’s approach to experiential brand activation

4. Media & External Engagement

• Support media engagement opportunities, including interviews, panels, and speaking engagements
• Work with PR teams, media partners, and stakeholders to identify and develop opportunities to position TÜV SÜD in key sustainability conversations
• Ensure alignment between messaging, thought leadership content, and external visibility efforts

5. Cross-Functional Collaboration

• Act as the key liaison between the Sustainability Office and the Global Marketing team
• Ensure smooth alignment, clear communication, and consistent messaging across departments
• Collaborate closely with Internal Communications, PR, and regional teams to ensure consistency of messaging across internal and external channels

Key Requirement

Must-have:

• Bachelor's Degree in Marketing, Communications, Business Administration or related field
• Min. 6 years of experience in brand management, strategic marketing, sustainability marketing, or communications roles
• Experience in developing and supporting integrated brand or thought leadership initiatives across multiple channels
• Strong ability to translate complex topics into clear, structured messaging and compelling narratives
• Excellent storytelling, writing, and conceptual thinking skills
• Experience working with cross-functional stakeholders in matrixed, global organisations
• Ability to manage multiple stakeholders and navigate complex organisational environments
• Strong understanding of digital and media landscapes, with awareness of emerging trends and storytelling formats
• Open-minded, adaptable, and intellectually curious, with strong problem-solving capabilities and the ability to navigate evolving sustainability topics and business environments

Nice-to-have:

• Understanding/interest of sustainability topics (ESG, decarbonisation, climate/green transition)
• Experience working in a technical, B2B, or professional services environment
• Experience in media engagement, PR, or external communications
• Background in thought leadership development or executive communication
• Familiarity with global marketing structures and international collaboration
• Experience supporting global events (e.g., sustainability conferences, industry forums) is an advantage
• Passion for exploring new content approaches, formats, and activation ideas that push creativity and relevance
• Fluent in English; additional language proficiency is an advantage

What We Offer

• A meaningful role shaping the sustainability and brand narrative of a global leader in safety, quality, and trust
• Collaboration with international teams across sustainability, marketing, and business units
• Opportunities for professional development within TÜV SÜD’s global organisation
• A dynamic, purpose-driven environment with room for creativity and strategic impact

We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group.